Forecasts Expect High Media Revenue Growth Through 2030
Widespread market forecasts for the global media industry predict strong market-size growth through 2030. The scatterplot below reveals upward total industry revenue projections (CAGR) through 2030. Projections range from 7% growth through 2028 to 12.8% growth through 2030. Increased media industry growth can, at least in part, be attributed to productivity increases from artificial intelligence. Additionally, according to OMRGlobal, “the events and trade shows [industries] contribute considerably to the [expected] growth of the media and entertainment market[s].” BenchMark International postulates that “growth will stem from subscription models, live events, interactive and immersive content, podcasting, sustainability and regulatory changes” along with “blockchain in media, AI and machine learning integration, remote production technologies, augmented reality (‘AR’), virtual reality (‘VR’) and the Metaverse.”