Transaction Announcement: MAP Clients, Real Time Insights and Cloud Data Insights, The Internet’s Leading Sources For Real Time Analytics, Cloud and AI Content, Acquired By TechnologyAdvice
Strategic acquisition accelerates TechnologyAdvice’s expansion into the real time data, cloud data and artificial intelligence communities and provides new advertising opportunities to TechnologyAdvice’s more than 600 annual clients.
(This press-release is accessible as a pdf file here).
Nashville, Tennessee and New York, New York (March 18th, 2025) – Media Advisory Partners, LLC (“MAP”) (a New York City based M&A advisory firm) today announced that its clients, Real Time Insights (“RTInsights” or “RTI”) and Cloud Data Insights (“CDInsights” or “CDI”) (two New York City based online communities publishing leading content and analysis pertaining to real time data, cloud data and artificial intelligence) were both acquired by TechnologyAdvice, LLC (“TechnologyAdvice” or “TA”) (a Nashville based B2B technology media firm that owns more than 20 media brands). Media Advisory Partners, LLC represented RTI and CDI as their exclusive financial advisor.
Founded in 2014 by serial founder and entrepreneur, Les Yeamans, RTInsights has built the internet’s most sophisticated online community of real time data, cloud data and artificial intelligence experts. RTI and CDI have loyal followings of product executives, engineers and data-scientists. RTI and CDI leverage the expertise of their accomplished teams and contributing communities to deliver cutting edge thought-leadership via articles, research, whitepapers, videos and newsletters. Through RTI and CDI’s impressive partnerships with the World’s most advanced technology conglomerates, RTI and CDI are at the forefront of communicating the latest B2B technology innovations to hundreds of thousands of website visitors.
To fuel the continued growth of RTI and CDI, TechnologyAdvice will integrate the two firms into its B2B media portfolio.
“With more than 20 past acquisitions of successful B2B media brands such as TechRepublic and Datamation under its belt, and an unwavering focus on delivering the best ecosystem possible for its 100 million tech-buyer-strong audience, there is simply no other company better equipped to guide RTI and CDI into their next generation of growth. Together, TA, RTI, CDI, Rob and Les are poised to leave an important mark on the future of artificial intelligence media,” stated Mark Holdreith, Co-Founding Partner of Media Advisory Partners.
Founded in 2006 by Rob Bellenfant out of his college dorm room at the University of Tennessee, Knoxville, TechnologyAdvice has since grown into a more than 400 person international B2B media powerhouse. With operations in Australia, Canada, Germany, India, the Philippines, Singapore, the United Kingdom and the United States, and more than 600 annual clients TA is one of the World’s most trusted sources of information for tech-buyers.
TechnologyAdvice’s acquisition of RTInsights and CDInsights is just the latest Media Advisory Partners advised acquisition at the intersection of artificial intelligence and media.
“Bloomberg forecasts the AI industry’s future growth this decade at a CAGR of 42% and Bain forecasts annual growth ranging from 40% to 55%. Media, events and marketing operators are taking note and rapidly finding their niche within the industry. When they’re ready to exit, we’re here to help them find the best partner possible,” explained Mark Holdreith.
With a proven track-record ushering artificial intelligence focused media companies to successful M&A transaction close, Media Advisory Partners continues to cement its niche expertise at the intersection of ai, media and events.
About Media Advisory Partners, LLC
MAP was founded in 2010 to provide financial advisory services to small and medium sized events, media and marketing services companies. From MAP’s origin, its executive team has emphasized the “advisory” part of their name. MAP provides the in-depth, end-to-end support and services required to meet its clients’ complex M&A needs. MAP uses a highly personalized and rigorous approach to balance each client’s unique goals, considerations, and valuation expectations to optimize outcomes.
Whether a sell-side or buy-side engagement, MAP’s extensive operating experience and M&A expertise helps its clients achieve their goals. For more information, visit MediaAdvisoryPartners.com.
About TechnologyAdvice
Founded in 2006, TechnologyAdvice is a leading B2B ecosystem that includes a portfolio of 20+ digital media brands attracting an audience of more than 100 million business technology buyers. TechnologyAdvice helps business technology buyers make more informed purchase decisions and connects its audience of buyers with the world’s leading B2B technology vendors and their products. For more information, visit technologyadvice.com.
About RTInsights
RTInsights’ mission is to become the main resource for its community — an independent, expert-driven clearinghouse for thought leadership, analysis, and news for CxOs, operations executives, and other IT professionals. Our goal is to help advance the field of real-time insights and the massive digital transformation and innovation across many sectors.
RTInsights, and its sister-site CloudDataInsights.com, aims to provide a forum for its community of practitioners and business leaders to learn from other people’s experiences, glean insights from independent experts’ opinions, discover new developments, and follow relevant industry and vendor news. We are dedicated to helping you understand the real-time ecosystem and its transformative power to drive significant business value for your organization. Our focus includes the Edge and the Internet of Things (IoT), Real-Time Analytics, and the enterprise adoption of AI to automate operations and enlighten decisions. For more information, visit rtinsights.com
About CDInsights
Cloud Data Insights (CDInsights) seeks to provide guidance around cloud migration, data integration, data infrastructure, data platforms and architecture, artificial intelligence and machine learning, governance and security. Our analysts and contributors monitor the market landscape of cloud data solutions, research the technology developing around cloud data, look at usage scenarios across industries and speak with practitioners to see how organizations master their cloud data footprint.
We have gathered information that answers questions that we have heard Chief Data Officers ask and guidance to architects who are evaluating the patterns and technology that best fit their organizations. Our mission is to give you multiple perspectives on the challenges and opportunities that the cloud brings to your data ecosystem so that you can take away insights that inform you and shape your decisions about how to best steward your data. For more information, visit clouddatainsights.com